Privacy Notice

Last Updated: January 1, 2026

Your privacy is important to us. This Privacy Notice explains how The Carlson Firm, P.A. (“The Carlson Firm,” “we,” “our,” or “us”) collects, uses, discloses, and safeguards your information when you visit www.TheCarlsonFirm.com or any other online services we operate (collectively, the “Services”).

We may update this Privacy Notice from time to time. When we do, the “Last Updated” date will reflect the most recent revision.

We do not currently contract with or collect data from individuals located in the European Economic Area (EEA). If this changes, we will update this notice.

1. Information We Collect

A. Information You Provide Directly

We collect information you provide to us, including when you contact us as a client, prospective client, or former client; fill out forms or request consultations; communicate with us by email or through the Services; register for events, respond to surveys, or apply for employment; provide documents or interact with collaboration tools; or engage with us on social media.

Information may include name, email address, postal address, and phone number; employment and résumé information; bar number (if applicable); login credentials for any secure client portal we provide; and any information you choose to share with us.

B. Information Collected Automatically

When you access or use the Services, we may automatically collect log information such as IP address, browser type and version, device type and operating system, date and time of visit, pages viewed, and referring URLs.

We use minimal first-party cookies strictly for site functionality, basic security, and performance/traffic analytics. We do not use advertising cookies, cross-site tracking, sell or share personal information for cross-context behavioral advertising, use remarketing or retargeting tools, or use third-party advertising networks. We do not currently implement Global Privacy Control (GPC) detection because we do not engage in any activity requiring opt-out mechanisms under U.S. state privacy laws.

C. Information from Other Sources

We may receive information from public sources, professional networking platforms, and co-counsel, vendors, or others assisting you. We combine this information with information you provide and information collected automatically.

2. How We Use Your Information

  • Operate and maintain the Services
  • Provide legal advice, representation, or consulting
  • Respond to your messages, inquiries, and requests
  • Send newsletters or updates (with your consent)
  • Process employment applications
  • Improve site performance and security
  • Maintain accurate contact lists
  • Comply with legal, ethical, and regulatory obligations
  • Establish, exercise, or defend legal claims

We may use aggregated or de-identified data for internal analysis and improvements. This data does not identify you.

3. How We Share Information

A. Service Providers. With trusted service providers who assist with website hosting, email delivery, secure document storage, IT support, and recruiting. Each provider is permitted to use information only to perform services on our behalf.

B. Legal and Compliance Requirements. When necessary to comply with laws or legal processes, respond to lawful requests by public authorities, protect rights, safety, or property, or prevent fraud or security events.

C. Business Transactions. If we engage in a merger, acquisition, restructuring, or sale of assets, personal information may be transferred in connection with that process.

D. With Your Consent. We may share information when you direct us or consent to such sharing.

4. Your Choices

Marketing. We only send marketing or newsletter communications with your explicit consent. You may opt out at any time by using the link in our email or by contacting us.

Review or Update Your Information. To access or update personal information, contact us at joshua.carlson@TheCarlsonFirm.com.

5. Links to Other Websites

Our Services may link to third-party sites or host third-party content (e.g., embedded videos). We are not responsible for the privacy practices of those websites.

6. Data Retention

We retain personal information as long as necessary for legal representation, ethical or regulatory obligations, business operations, and compliance with document retention rules. Retention periods depend on data sensitivity, legal obligations, business needs, and risk assessments.

7. Security

We use reasonable administrative, technical, and physical safeguards to protect information. However, no method of transmission or storage is completely secure, and you use the Services at your own risk.

8. U.S. State Privacy Rights

Certain states provide privacy rights, including rights to access personal information, correct inaccuracies, delete personal information, and obtain information about how personal information is used. Because we do not sell or share personal information and do not use targeted advertising technologies, the opt-out rights for these activities are not applicable.

To make a privacy rights request, contact us at Joshua.carlson@TheCarlsonFirm.com. We verify identity before responding.

9. Children’s Privacy

We do not knowingly collect information from children under 13 and the Services are not directed to children.

10. Cross-Border Transfers

Our Services are hosted in the United States. If you visit from outside the U.S., you acknowledge that your information will be stored, processed, and transferred in the United States.

11. Contact Us

If you have questions about this Privacy Notice or wish to exercise a privacy right, please contact:

Joshua Carlson
The Carlson Firm, P.A.
200 Southdale Center
Edina, MN 55435
Email: Joshua.carlson@TheCarlsonFirm.com
Phone: 612-961-3748